Music and fashion have always borrowed from each other. Bands defined what a generation wore, and designers spent decades dressing them. What has changed in the last few years is the job title. Musicians are no longer just the faces of campaigns. They are running the design studio.
Pharrell and the biggest job in menswear
Pharrell Williams is creative director of men's at Louis Vuitton, and he has made the role his own. In January 2026 his autumn/winter show opened the 130th anniversary year of the house monogram. In June he followed with a spring/summer 2027 show built around surf, with sun-faded hoodies and multicoloured knits next to sharp tailoring.
Whatever you think of the clothes, the point is clear. One of the most valuable menswear jobs in fashion went to someone whose first career was in a recording studio.
A new generation of appointments
In September 2025, Christian Louboutin named Jaden Smith its first ever men's creative director, with his first collection presented in early 2026, as Hypebeast reported. A$AP Rocky became the first creative director of Ray-Ban in 2025, steering campaigns and store design.
On the collaboration side, the musicians kept coming. Bad Bunny released pieces with Zara this spring, and Travis Scott's Cactus Jack delivered a World Cup jersey with Nike in June. Stone Island's autumn/winter 2026 campaign cast Skepta and fakemink among its community.
Why it works
Part of it is reach. An artist with a loyal audience brings a ready-made community to a brand. But the better examples go deeper. Musicians understand image, mood and timing. They know how something looks on stage, in a video, from the back of a crowd. Those are fashion skills, just learned somewhere else.
And the history is long. Back in March 2015, Kanye West wearing an early Vetements hoodie two days in a row in Paris arguably did more for that brand than any campaign could.
Music in what we make
Music is one of the cultures Odda is built around, alongside skate and art. It shows up in who we photograph and who we make clothes for. The image here says it: a black pullover hoodie, a bass guitar, one lamp in a dark room.
A good hoodie for playing is not complicated. It needs room in the shoulders, sleeves that stay put when you push them up and a fabric heavy enough to keep its shape through long nights. Ours is 400 GSM French terry, oversized and boxy, with ribbed cuffs and a kangaroo pocket.
You do not need to run a fashion house to dress with intention. You just need to know what you want to say.
Find your piece in the full Odda collection, starting with the Odda Black Hoodie.