News

Behind the shutter: building a rail that works.
Behind the shutter: building a rail that works.
A short rail, a few heavy pieces and colours that sit together. How to build a wardrobe that works every day. Read more...
Dress with intention: when musicians design.
Dress with intention: when musicians design.
Pharrell at Louis Vuitton, Jaden Smith at Louboutin, A$AP Rocky at Ray-Ban. Music's grip on fashion. Read more...
Paris, spring/summer 2027: what we saw.
Paris, spring/summer 2027: what we saw.
Nine days, 68 shows. Chanel, Dior, Balenciaga, Celine and Louis Vuitton closing. The Paris recap. Read more...
If the streets had a dress code: skate and fashion.
If the streets had a dress code: skate and fashion.
Supreme with Larry Clark, Ralph Lauren on a board, Louis Vuitton in surf and skate. Skate's pull in 2026. Read more...
The collaborations that defined 2026.
The collaborations that defined 2026.
Supreme with MM6, Palace with Evisu, Zara with Willy Chavarria and Bad Bunny. The year in collabs. Read more...
Copenhagen at 20, and the state of Scandinavian fashion.
Copenhagen at 20, and the state of Scandinavian fashion.
Copenhagen Fashion Week turned 20 with returns, debuts and more colour. Plus the Nordic news worth knowing. Read more...
Winter 2026 outerwear: what to wear on top.
Winter 2026 outerwear: what to wear on top.
Canada Goose, Stone Island, Moncler and the runways. The outerwear stories that matter this winter. Read more...
Sweatpants, from the gym to the runway.
Sweatpants, from the gym to the runway.
Born as training gear, now styled with shirts and tailoring. How sweatpants earned their place. Read more...
Moncler's winter: Aspen, archives and a new CEO.
Moncler's winter: Aspen, archives and a new CEO.
A mountain show in Aspen, four archive icons reworked and a change at the top. Moncler's 2026 so far. Read more...
Logo on the back: are logos coming back?
Logo on the back: are logos coming back?
Monograms at Louis Vuitton and Gucci, logo-free calm elsewhere. Where the logo stands in 2026. Read more...
Heavy on purpose: oversized in womenswear.
Heavy on purpose: oversized in womenswear.
Borrowed shoulders, boxy shirts and big jackets. Why oversized fits keep winning in womenswear. Read more...
The hoodie, back on the runway.
The hoodie, back on the runway.
From Balenciaga to Louis Vuitton, the hoodie keeps showing up in luxury collections. What changed this year. Read more...
No hype. What happened to the drop era.
No hype. What happened to the drop era.
Queues, bots and instant resale defined a decade of streetwear. The 2026 numbers show how much has changed. Read more...
Buy less, buy better.
Buy less, buy better.
Resale keeps growing and new EU rules target waste. Why fewer, heavier pieces make more sense than ever. Read more...
The quiet dark of autumn/winter 2026.
The quiet dark of autumn/winter 2026.
Black leather, grey wool and softer minimalism. Why this season looks dark, calm and deliberate. Read more...
Woman in an oversized grey Odda hoodie on a street in the evening
How to wear oversized this season.
Simple rules for a boxy fit that looks intentional: balance, layering, colour and shoes. Read more...
Close up of a black Odda hoodie showing the hood and drawcords
From seed to stitch.
The small decisions behind a heavyweight hoodie, from cotton and fabric to wash, hood and cords. Read more...
Black Odda heavyweight hoodie held up against a concrete wall
The heavyweight essentials.
The hoodies, crewnecks, tees and sweatpants that form the base of every Odda wardrobe. Read more...
Young man in a grey Odda zip hoodie by the harbour at dusk
Born in Stockholm, built different.
How the city shaped the Odda look, and what built different means for every piece we make. Read more...