Outerwear is the part of a winter wardrobe people actually see. It is also where the big technical brands put most of their energy. Here is what stood out this season, and what it means if you are dressing for a real Scandinavian winter.
The big outerwear brands
Haider Ackermann's autumn/winter 2026 collection for Canada Goose, called Second Nature, landed on 17 August. The company described it as its largest assortment of new product to date, built around fleece, colour blocking, plaids, knitwear and lightweight down, with heavier puffers arriving later in the season.
In October, Ackermann followed with Axis of Endurance for the Snow Goose line. It brought two firsts for that line: leather, in a reworked Chilliwack bomber, and footwear, in the form of a rainboot.
Stone Island's autumn/winter 2026 campaign, Community as a Form of Research, cast a mix of musicians, actors and creatives, including Skepta, Stephen Graham and fakemink. The pieces were classic Stone Island material experiments: an orange resin-treated nylon jacket, a PrimaLoft-lined nylon jacket and a Ghost jacket in rubberised leather.
Moncler spent its autumn on Re/Icons 2026, a reworking of four archive pieces: the 1954 Karakorum expedition parka, the 1980s Verone puffer, the Himalaya and the reversible Tibb gilet. It went on sale worldwide on 15 October with a campaign starring Jennie, Cher and Grace Jones.
What the runways say
Beyond the technical brands, the autumn/winter 2026 shows pushed outerwear in a few clear directions. Faces magazine's coat report lists XXL coats, capes and cocoon shapes, softer shearling, fur collars, reworked trenches and a lot of plaid and houndstooth, with blue, brown, olive, burgundy and grey as the key colours. Houses cited range from Louis Vuitton and Loewe to Max Mara, Burberry and Toteme.
The common thread is volume and texture. Coats got bigger and softer, and the surfaces got more interesting.
The middle layer matters
Most winter days in Stockholm are not expedition days. They are cold, grey and damp, and you move between the street, the train and indoors. That is where a mid-weight layer does more work than a huge parka.
A coach jacket over a heavyweight hoodie handles most of the season. Add a long coat on top when it really drops, and you have a system rather than a single big purchase.
Our coach jacket is cut in heavyweight cotton twill with a water-repellent finish, a relaxed fit, snap buttons and elastic cuffs. There is embroidery at the collar and the Hit Rock Bottom graphic across the back, and it comes in a limited edition.
It is not a down jacket. It is the layer you reach for most days, and it gets better with wear.
See the Hit Rock Bottom Coach Jacket, the Odda Windjacket or the full collection.